Season 2, Epi 1 – Thermal Stoicism, LIDAR Design & the Future of HVAC Thinking with Cameron Ferguson

Not every HVAC career starts in a classroom. Some start on rooftops, some start running flex stuck in attics, and some take a detour through the Air Force before landing back in the trade.
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Today's guest, Cameron Ferguson, has lived all that. Now he's deep into high performance heat pump design, lidar driven workflows, and building science.
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And he's built a whole philosophy around it that he calls the thermal stowage.
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We're going to unpack how he got there, what he's learned, and where he thinks the industry is headed next. Let's get into it. Hey everybody, welcome to the
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HVAC ADHD podcast. I'm here with Cameron Ferguson, the thermal stoic. Did I hear
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that right? Is that what you call yourself online? The thermal stoic.
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We're going to dig into where that came from, what Cameron's career path has been, and why he thinks LAR technology
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changed the game. Cameron, you want to go ahead and introduce yourself and tell us a little bit about your history in the industry?
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Yeah, thanks for having me on. I really, really appreciate it. So, yeah, my name is Cameron Ferguson. I work for a small family-owned business, Independent
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Power, out of Boulder. And I specialize in retrofit heat pump installations, and the design in particular is what I've
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just found myself getting deeper and deeper down the rabbit hole. So, I'm just so excited to be here today. and
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just kind of dive in as deep as we can go on this.
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I appreciate you jumping on. So, tell me a little bit about how you got to this point. Where did you start at in the industry? What is this? Your first
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company, your fifth company? Like what's your path here to get to the point where you are now?
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Probably like yours, Jeremy. It wasn't very linear for me at least. And I was learning as I was going, literally in
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the field. I didn't start with any formal training, classroom setting or anything like that. It's nice that I, you know, I am a third generation HVAC
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guy. So, I did have that wealth of knowledge coming down for me. Even from a kid, I remember going on rooftops, commercial buildings outside of LA, and
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replacing filters with my dad. So, if I had a day off of school, I was doing that. And I never really thought I was going to longterm be in this. I actually
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joined the Air Force fresh out of high school and was a firefighter. So, completely different direction. But I ended up finding my way back after I got
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out. And you know, in high school, I did some install. I was more just a flex run guy. So, I was running duct work addicts, just kind of the cheap labor at
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the time. So, that was kind of my first thing that I was doing. And I was like, I'd never want to do that again. So, I I kind of just thought I wasn't going to get into HVAC, you know?
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Like, if that's what HVAC is, I don't want to do that at all. But you know, as you progress in life, you you start
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gaining these life experiences. And I fortunately got hired on as a maintenance technician in my professional career. And then I started
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to go to some night school, night classes, and learning the basics. And then I progressed up to service technician. I became, you know, a very
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much technical service technician where we had a lot of warranties at one company that I was at and I was the
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combustion analysis guy for better or worse, but I was doing a lot of that trying to figure out what was wrong.
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So the folks know you're you're in Colorado just so they get a context of the Is that right? You're in Colorado so they have a context of what your market is. So yeah, you were this is preheat pump push in Colorado.
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This is preheat pump push. Absolutely.
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Pre This was a 2015 world.
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Yeah, it was furnace world. 2015 to 20 2015 to 2020 was really for me just all furnace and air conditioners really. I
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would come across some heat pumps in the field but being a tech I I it was it was a challenge to try to learn that for me and I was interested in it. I was like
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this is really really cool. So, in the Denver market, it's particularly Boulder. Boulder and Boulder County is is where I live and where, you know,
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where I serve in my community for HVAC, but I I joined up with a company where they were one of the original geothermal install contractors in Colorado. And I
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didn't do that on purpose. I just had a friend that was there and I was looking to make a change and I did. So, I got I
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was inundated with geothermal service work right away, right when I got there.
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And it was a small family-owned business. And so it was literally the owner teaching me everything that he knew. And it was his dad's company
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originally. So it was very organic the way that I learned heat pumps. And so you know what's actually pretty cool is
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when I that company was called Blue Valley and that company they had a designer an actual new construction
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design actual design guy. He's probably been doing it for 30 years. And I always used to just whatever whatever
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opportunity I could take to go into his office and just kind of watch what he does and shadow him. And he was very graceful with his gracious with his time. And he would he would teach me he
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would teach me how to look at the floor plans and kind of describing manual D as he was drawing it. And that was so valuable, you know, at that time.
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Absolutely. If he he knew manual D good enough to describe it while he was drawing it, that was super valuable.
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There is no doubt about that. You had a good learning there for sure.
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Yeah. you know, I didn't realize. I look back now, I'm like, "Oh my gosh, those were some of the the most influential times for me understanding the
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importance of design work, but I just didn't really capture all of that. I was just learning as much as I could, and I just thought it was cool."
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Yep. And so, you know, then I I remember seeing other I wasn't a salesperson yet, but I had I I really had a good a way to
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connect with homeowners really easily and it just being me, just being laid-back, you know, and so I naturally became just a salesperson that way. And I was really interested in selling
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equipment and and I just naturally started gravitating to airsource heat pumps and cuz I was at Blue Valley and
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my homeowners wanted it. you know, in Boulder County, it's definitely there's a lot of companies out in this area that are all striving for a clean energy
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future, and I was just right at home. I felt it was just such a great a great place to start, great place to learn and
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learn a lot of ways to not design. And I, you know, it was kind of I think it what is it the Dunny Krueger effect where you're you know just a little bit,
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but you think you know too much. And so I was designing systems. If I look back at my designs a couple years ago, oh my god, you don't know what you don't know.
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But it's kind of it's kind of embarrassing when I look back. I'm sure that happens to you as well, Jeremy.
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Oh, all the time. I always I'm always wor If you're if you if you value what you do and you're a learner and a grower, you're always going to be getting better and learning better ways
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to do it and, you know, taking other people's feedback and stuff like that.
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So like, you're probably always going to look back at your past work and be like, man, why why did we do it that way? What what software did you start out in?
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We'll talk about the one you are in now, but like where do you when you say designing were you designing in Rightoft or Elite or what were you what program were you guys using?
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I was trying whatever I could get my hands on. So we were Yeah, we were ream dealers and so they had designar which is rightoft mobile just right J mobile.
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So I I really cut my teeth with that understanding block loads. Um me too.
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Yeah. And so and I thought I was I thought I was deadly. I was like, "Oh, I know so much more than everybody." Yep.
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But as we know with blockloads in, you know, bad input, bad output situation.
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So, but it was still more than anybody else around me was doing. I mean, people just in the retrofit market, people are doing
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rule of thumb methods because that's what they learned. And I always thought there's just got to be a a better way to make this more accurate, you know? So,
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Design Star and then I I purchased my own software. where I used EDS for a while. Then I I bumped into I bumped
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into someone who recommended Amply to me and I started paying for that as well.
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And I I got to got to know Ed Smith and been listening to their podcast religiously, of course. And that's
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really been a major influence in in where I'm at currently. And I I kind of just joke to myself, I'm like the
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Colorado chapter of like the Amply podcast. I'm like a disciple of Amply.
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just it's kind of that home performance thing. So yeah, and they're hooked up with Peter and those guys which are some you know Energy Circle and Peter Trust and you
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know it's a really really good friend of mine and those are really really good great people to have mentor you in the home performance space. So I'm sure
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those guys are going to do great. I my introduction to the LAR stuff was through Conduit Tech like early on in their early stages of it. I talked to
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them quite a bit about things that I thought should go into it and they were interviewing me and other professionals across the industry during that time.
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So, I sort of I've never used Amply, but I've seen the demos of it when I was at the first heat pump summit. Ed sort of showed me some of the stuff and uh it's
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real I mean it's different but similar to Conduit Tech in a ton of different ways. It's the same underlying principles. So, I think you know that's
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that is a game changer. conduit tech and Amplu was right behind them with that technology attached with LAR attached to a load calculation. That line of
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thinking there really opened up a lot of opportunities for people to not have excuses to be doing load calculations
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anymore and for guys that wanted a better and faster way to do it. It just made them say, "Man, I've been waiting for this forever." And they jumped right into it and grabbed it and went to it.
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So that all being said, it also creates a little bit of a age-old conversation
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about using thoughtful defaults versus actually doing discovery in the home and figuring out what the actual thermal
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values of the home are. I myself have two different lines of thinking on that myself and it is like each methodology has its own place in the sales process.
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So, like basically if you have a reactive customer that has a heat pump that's out and I'll get your thought. I just want you to hear this and I'll get your thoughts on it in just a minute.
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So, I if you have a reactive customer and you have a heat pump that's out or anything that's out, I don't care what it is, something that needs a load
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calculation and and that is thing is not working and you're in a situation where you're going to call somebody else. If this person doesn't do it, you're going
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to call the next guy. Then I think that if you can get good enough on the defaults, like we have such a variance and and size selection between equipment
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as far as a ton and a half ton, that's a bunch of BTUs in between there. I think you can probably get close enough as long as you are a little bit diligent
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with the homeowner and make sure that they haven't done any major upgrades that they know of or anything like that like in a short time frame, get in and out of the house, get them a quote, and feel good about replacing their system.
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I think I think I haven't used the D. I don't I religiously do not use the defaults. I always do the discovery. So I don't know for from that if that's
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true or not. I haven't done the comparison, but that is what I would think. I think that they are not going to put out a product that they're putting millions of dollars into that
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would have something built into it that would lead you to a path where you're going to need to change take something out that you put into the house. You know what I mean? So like I think that that's probably going to be good enough.
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Now, that being said, I don't think that you're getting the juice for the squeeze out of the software by doing it that way. I think you're way better served if
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you are preemptively talking to your having your customer service rep representatives or whoever talks to your customers, if it's your sales guys,
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whatever, whoever does the most communication with them. Um, when we train shops up, it's mostly we talk about the CSRs because we hope that you have somebody sitting up front answering
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the phone and that person when they're setting up the uh service agreements because most people are going out at
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least once a year. So most companies go out twice a year, but mo if you're worth anything, you're at least going out once a year and, you know, getting the 79 bucks or 100 bucks from your customer
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and and checking on their equipment in some way, shape, or form or at least making them think you did at a minimum and taking their money. I mean, at
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least. So, some way, shape, or form, you know, may, and this is one thing that I'm going to say out loud, too, and a lot of people may already know this, but
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I know a lot of people don't, is most of the value in a HBAC company is based on the amount of service contracts that you
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have. There's almost equal value to to revenue and service contracts. And when they do a valuation on a company, when it's getting sold, two pieces of it are
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evaluated independently. one is the revenue that it's bringing in and the other one is how many customers did you retain via maintenance agreement and
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that is like a very there's numbers and multipliers and everything else put on that piece of it just like there is the
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revenue. So all that being said I'm saying all that to say I think you probably want to have those agreements and go back out to your customer and you
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should be contacting them at year yearly or or by annually at least or bianually or yearly at least. So, if you're doing
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that, then you can have your customer say, "Hey, Mr. or Mrs. Smith, today the service tech is going to come out and when he does the cleaning check, he's going to look at your house a little
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more thoroughly. He's going to get in some places we don't normally get in.
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He's going to um try to understand how your house is reacting with your system or how it's acting with your system or how your house is serving your system or
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however you want to phrase it. There's a ton of different ways to say it, but prep that homeowner to think that you're doing them an extra service because you
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are by going out, this is a value ad, by going out to the home and not only are you going to check take the 25 minutes it takes to do a cleaning check on the
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equipment, but you're going to spend a lot of extra time in the house this time and create some information that is going to be super valuable to them. That
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way, boom, you this equipment's not getting changed, but you already know you get like five points of value out of doing this. And I'm I'm creating a
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little white paper out of them, so they're going to be in there. But my opinion, you get five points of value out of doing this. One is you have the low calculation to hand into perpetuity
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when it comes time to change the system out. You already know definitively what that size is. You can have pre-selected equipment based on your preferences.
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Like there's a ton of stuff that you can do to prep them for that call. two, if you have that information and you are using Measure quick, which is another
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piece of this whole entire conversation, and you benchmark the system performance when it's installed, the next time around, you're going to a know that that
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performance is performing to what the load calculation um said it should, and b you're going to be able to talk to them as the system degrades because that
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score automatically degrades itself over time based on different factors, including age of the equipment. So, you're going to be able to say, "Hey, we
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know coming up, Mr. or Mrs. Johnson, you are going to need to replace your system at some point in time. We don't want it to happen on the worst days of the year
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or when you have company over and your systems working as hard as it can. We want to be able to get this system installed for you ahead of time so that
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nothing like that happens and you can continue on with your life. We already know your system should be this size.
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Here's some other things that you could do to the house in the meantime that will make not only the system a little more affordable and a little smaller,
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but it also is going to make it work a lot better and be able to serve you a lot better than it is right now. By
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doing that, they get the value of being able to preemptively sell the system.
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And also too, you have a whole entire thermal map of the house by doing it. If you don't if you use the defaults, then you don't know you don't have this information. You don't know what the
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insulation levels are. You don't know exactly what the air leakage is. Like you don't know a bunch of stuff that you could know by doing just just by doing a
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thorough load an actual real load calculation instead of using defaults.
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And then that information like if they have a comfort if they have a comfort issue in one of the rooms of the house that they're trying to address, you
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know, you kind of know what's going on there. You're going to be able to look at that load and get a bunch of glean a bunch of information once you know what it is that you're actually looking at
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there. So, sorry to unload all that on you, but that's sort of where I want this conversation because I know you're using it and you're thinking the same way. So, I sort of want to get your
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thoughts on a are you guys doing it any of that that way and b how what do you think about that as a big picture item for the use of the LAR software?
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That is that well that's yeah everything you said totally aligns with everything I'm thinking about on a daily basis particularly here in Colorado. I'm not
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sure how much you know about our lack of winter this year, but it really made us all at, you know, company level, all us
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different companies have to really think outside the box to keep not only our salespeople busy, but also our
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technicians and our installers. I think we might have had only a couple snow dumps, which is just so unusual with majority of it being like 50, 60, and we
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just recently had some 70°ree days. So with that, you're not getting your typical demand calls. So having a
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customer base like you're describing is critical. Having referrals, maintenance, I mean, that is what's going to float you through these times. And so, you
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know, with me starting at a new company right now, I'm starting at Independent Power with this mindset that totally lines with what you're saying where it's
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a lot of referral business and just just doing things to that impact the the customers experience unlike everybody
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else's because as you know there's these markets are so saturated with the box replacers out there and the lead to speed. But we're intentionally in the
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HVAC and home performance niche that we're in. we are in we're intentionally slowing things down and and that's right
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in line with having a nice maintenance customer base as well going out and documenting any changes or you know
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before I get too far down that I do want to mention a lot of this is stemming from when I went through and got certified through NCI that really if you
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don't measure you're just guessing like what you were you know kind of echoing what you were saying it that has been stapled into my brain of of why the
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design is so important because I'm always thinking about ways of like why is design so important to homeowners in particular because that's my main
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purpose is to protect homeowners from spending 15$20,000 and the end product is not anywhere
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close as what they deserve and it I see that so much especially since since COVID times in this area in Colorado where you just have companies starting
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up and they're just getting in as fast as they can and swapping things out and are you familiar with the heat pump revolt discussion. Have you have you you've heard that?
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Nope. Fill me in.
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No. So, I recently I was listening to a lecture at one of the AHRs. I think it was last year and they were talking
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about some of the experts were talking about how a lot of companies are now jumping on the heat pump bandwagon, but they are not taking into account the
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duct constraints in homes. And I am seeing that firsthand where people are doing block load calculations remotely
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and they don't have the NCI at least the the manual D or any type of experience to know to prove that what they're going to put in is going to work.
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Wait, go back. You just Hang on one second. They're doing block load calculations remotely. Is that what you just said? There are companies that are.
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And what's that? Is it an AKA approved load or what does that look like? I know there's one company out there that sort of claim or they do I know they have an AKA approved methodology that they're
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using to do some kind of remote stuff, but other than that, I'm interested in hearing what you what you're referring to there.
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Okay. Yeah. So, yeah, you're right.
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There is a company in this area that does that. And it's actually I've actually used the app, so it's by no means any shade for me. I I gave the the
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owner of that company major props after using the using their app at my own house. But there is still not only with
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them but with everybody they're people aren't thinking about they're not even checking static pressures a lot of the times and if they are it's only because they were told they have to they have to
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check it and put it on a form they don't really understand why. So I I get just to clear up what you're saying there because now I see the whole picture.
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You're saying the load calculation probably ain't wrong but there's other pieces to being in the home that facilitate you being able to install
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that piece of equipment that you need to take measurements on. And yes, 100% I agree precisely that especially with the heat pumps and really I wasn't even thinking that way
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when I when I was thinking about the load like the like pros and cons remote load calculations because I've been thinking a lot about it even I mean I use a version of that sometime. It's
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much different but like I have I'll I'll and I'm actually creating a product where we're going to be selling some remote stuff like that too. A verified
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permanent load reduction product we're coming out with. But basically to be able to serve the remote customers, my idea is a little bit different from
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that. I I think that you do need the inho interaction. So basically I'm going to offer the them to be able to scan their home remotely, fill out a survey,
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give me as much information as possible, qualify the lead. Then I'm going to have a partner that is in their geographic area that's one of our partner
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contractors and I'm going to hand them the qualified lead and say, "We need you to go out to the house and complete this sale. It's your sale, but you got to do it our And that's basically, you know,
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that that's the way that we're thinking about it because I I do think that there's a lot of law like number one, you need a blower door test. I don't care what any of these guys say. They
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can I've heard the that company and everybody else's philosophy on why you don't need a blower door test. And to me, it's tore I mean, I honestly
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like you I've done enough blower door tests in my life, like thousands, literally. I'm not even exaggerating that number. And I can tell you that
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they are different house to house. There can be two houses built exactly the same next door to each other and there everything looks exactly the same and
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there's something weird going on in the attic and that air leakage is totally different and that's a heat loss and in your market it matters more than
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anything because like air infiltration is the biggest you know that a dollar for-doll heat loss like there's nothing else that you everything else has
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pointed diminishing returns like air leakage is not it's the same however if you want to put a dollar amount on it um proportionally over the amount of
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leakage in the home which you do. If you did the math, it's going to be the same penny on every single CFM leaving the house down to the first from the first
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one down to the last one. Nothing else thermally works that way. Insulation has a point of diminishing returns. You get big bang for your buck from 0 to R19.
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You got to go all the way to like almost R30 something before you get that big of a bang of a buck again from that you got from the first R9 zero to R19. And
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really zero to R anything. Like if you go from zero to anything thermally from that point on like you you start with R5 or R six in the wall then you're going
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to hit some dim diminishing returns right away. It's not really going to pay for itself just filling in that much you know going from R5 to R13. You'd have to
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go from R5 to like R30 or something like that to really see a good payback on it.
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So that all being said like I'm that those are the easy visual things that you could probably get right in a remote load calculation. But like the air
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infiltration, there's only one way that I know of to understand what that is.
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And it's either a you have a long time ago, Joe Stebrick said a blower door is a sales tool. It's not a measurement tool. Because a good contractor doesn't
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need a blower door to go into an attic and look at everything and say, "Here's every place I need to seal to make this thing work right. Let me figure out how
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much ventilation I need to using calculation." And you would never need a blower door. You would just know you did a good job. Now, I can get behind that a
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little bit, but I've come behind myself with a blower door and I've sealed up stuff and I've missed stuff. So, I know that there's and sometimes it's major stuff that I've missed and I'll be like,
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"What the hell is going on? It's taking, you know, what we call blower door assisted air sealing to vet it out and seal and and figure it out." So, I guess
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I'm, you know, saying all that on a soap box because that's the one piece like I really struggle with guys eliminating the air infiltration because it plays
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such an important part in the load calculation itself as well. So, I don't know if those guy I don't know for sure that they're not sending people out with blower doors, but it seems like it would
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fly in the face of their remote philosophy that they use. But, I don't I don't know, you know, I don't know enough about what they're doing to say yes or no. But, I guess the point is if
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they're not doing blower door tests, shame on you. you need to include that.
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Like that's that's the bottom line on that from my perspective. How do you feel about it? I mean, I just a bunch of that would make you feel like you don't want to say an opposite opinion,
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but feel free to tell me I'm full of if you think that I'm overexaggerating it.
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You know, the the thing that I have learned about and that I really respect about HVAC design and engineering in particular, there's object objective
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facts here and there you just can't you can't argue with physics and that's that's what I just always remind myself.
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So there's no disagreement from me on that either. And you know, it's kind of that same thing that I I'm echoing from the beginning of the pot. It's like you
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don't know what you don't know and you think you know so much because you're beating the people that aren't doing it.
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But and we're, you know, we're all strive Nothing's ever going to be perfect. I don't want to make it seem like me or you or anybody that has
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drinking this Kool-Aid is perfect, but we we're always striving to get to to protect the homeowner's investment.
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That's what it all comes down to for me is they're going to spend the money one way or another. And I feel it's a disservice if I'm not doing those kind
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of things like blower door tests and I'm not personally getting up into the attic and seeing what type of insulation is up
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there. It, you know, that's now that I know the right way to do it. If I was to not do it that way, I'm going to have to look at myself in the mirror at night.
25 minutes, 33 seconds
And that's that's something that I take very seriously. So, I I completely agree with that, Jeremy, for sure.
25 minutes, 40 seconds
What do Have you seen more educated homeowners like in the age of the internet and the heat pump push and all that stuff? I was talking to a lady
25 minutes, 47 seconds
yesterday about doing some media stuff and they're like they're like trying to sell me some media package or something and she's like, "We need to talk about the things that are people are talking
25 minutes, 55 seconds
about. Let's we want to do a segment on HVAC spring cleaning." I'm like, "Nah, that's not our market." Like, that's something you can leave that to whoever
26 minutes, 3 seconds
wants to talk about that stuff. I'm like, "Let's talk about heat pumps." She's like, "Are you sure people the media is going to cover heat pumps?" I said, "Have you looked up heat pumps in
26 minutes, 10 seconds
the media?" Like, everybody's talking about that stuff, you know? So, like there's always a give and take on that stuff, you know?
26 minutes, 18 seconds
There is. There is. And yes, to answer your question, I think a lot more homeowners are more educated for a couple of different reasons. And one of
26 minutes, 26 seconds
the reasons, you probably see the book behind me, but it's Nate Adams. Because Nate Adams has that home comfort 101 book that I cannot recommend enough not
26 minutes, 35 seconds
only to homeowners which is it's actually designed for you know in understandable digestible information but for people that are selling or
26 minutes, 43 seconds
working on this type of equipment or interested in this equipment you got to get this book as well start listening to anything that he has because it's all
26 minutes, 51 seconds
about thinking of and treating the home as a system thinking of it as a system the whole home as a system that was a huge thing for me to be able to
26 minutes, 59 seconds
understand all this engineering data and all this stuff I'm always looking at to be able to easily describe it to people.
27 minutes, 5 seconds
So now they're they they're getting excited about these things that usually people aren't. They're usually not excited to invest money in a heat pump
27 minutes, 13 seconds
or do anything like that. But if I can bring them in on a lot of the things like LAR and thinking of the home as a system, that's one piece of it. And then
27 minutes, 21 seconds
the second piece of course is there are a lot of great electrification contractors in Boulder County and Denver. I would say maybe 10 or so that
27 minutes, 30 seconds
are strictly dedicated. That might be a little bit more than than the reality, but a lot of the educating is coming from us. We and yes, we're competitors
27 minutes, 39 seconds
in this market, but there's also like a kinship where we all have a an end mission which is, you know, saving the planet with heat pumps, of course,
27 minutes, 47 seconds
saving, you know, reducing our our carbon footprint, etc. So, we're always educating people and passing. I have I'm
27 minutes, 55 seconds
in contact with our direct competitors and you know we we all like to kind of share notes and we're all it's it's a lot it's a lot different than what I'm
28 minutes, 3 seconds
used to before getting into a decarb company where it's like cutthroat you know the legacy type HVAC model is very
28 minutes, 11 seconds
cutthroat you know yeah it's sell a box I mean that's what the that's what legac is if and sell it faster than your neighbor can sell it and sell it to your neighbor if you can
28 minutes, 19 seconds
and sell it to your neighbor's neighbor if you can but just sell a box that's yeah That's that's really the way all that stuff was. Do you find that the home performance side of stuff?
28 minutes, 30 seconds
Well, let me ask you this first. I actually had another question. It just popped in my head. I forgot. You're Are you guys in a natural gas market out there or is it some other different fuel?
28 minutes, 38 seconds
It's natural gas.
28 minutes, 39 seconds
Is it cheap natural gas? Because like Cincinnati, where I grew up and where I cut my teeth on, you know, 45 years, Cincinnati, Ohio, they had Duke, it was a Duke market. It's the cheapest natural
28 minutes, 47 seconds
gas in the country. So, even to this day, you're going to pay more for it to run a heat pump. I mean after 30 degrees you are even the cold weather heat pumps
28 minutes, 55 seconds
it doesn't matter you're not going to compete with n Duke's natural gas is it that are you guys in a market like that or is it a little more expensive or
29 minutes, 3 seconds
you know it with Colorado it's we have so many different utilities one of the largest ones is Excel and they have a
29 minutes, 10 seconds
lot of great actual rebate programs that help offset if so if you are looking at doing a replacement and your only your
29 minutes, 18 seconds
only parameter here that you're trying to stay in line with is for it to be the most efficient HVAC system on the market, then we might need to talk about
29 minutes, 25 seconds
maybe geothermal. But that's a completely different animal. And the the return on investment is about 20 years with today's pricing. So, we don't
29 minutes, 33 seconds
really go down that road much, right?
29 minutes, 35 seconds
But I sell a ton of dual fuel heat pump systems. That's probably I would say my my bread and butter, per se. And it's
29 minutes, 42 seconds
for good reason because with it being a natural gas market and each utility each zip code could have a different utility
29 minutes, 49 seconds
sometimes some it's it's relatively cheap to answer your question. It's relatively cheap gas. So I'm not ever trying to push somebody to think that
29 minutes, 57 seconds
them replacing furnace with all electric would be by any means the more efficient pathway. We'd be looking at different
30 minutes, 5 seconds
different reasons for them to and a lot of them they come with it. you know, they want to decarbonize, especially in like the Boulder County market in
30 minutes, 12 seconds
Denver. It's it's really really attractive and there's incredible rebates, Jeremy. It's it's unbelievable.
30 minutes, 19 seconds
When I came over here to Indower, Independent Power recently, I started looking at some of the proposals and I was like, this is insane. I mean, people
30 minutes, 27 seconds
are out of pocket paying $2 to $5,000 for Holy crap.
30 minutes, 32 seconds
It's Yeah. a fully ducted Mitsubishi Hyper Heat system because they have these rebate stacks that are insane. It It just doesn't even make sense.
30 minutes, 41 seconds
Something that's 20 to 25,000. I mean, people are paying like 5% of that. It's It's crazy. So, that's a huge That's a
30 minutes, 49 seconds
huge lead generator for us is all these rebate programs for sure.
30 minutes, 53 seconds
What's your What's your dual fuel go-to system? What do you What's your favorite to specify and install dual fuel wise?
31 minutes
Dual fuel for sure. for Mitsubishi for me because I love the opportunity to put a coil down on a ducted system and then
31 minutes, 7 seconds
be able to take care of a couple bedrooms upstairs with some heads.
31 minutes, 11 seconds
Do they have a furnace now or are you putting it on a train?
31 minutes, 14 seconds
I'm putting it on, you know, I'm putting it on on a on a furnace. We were selling ream at at the last place I was at, so I was doing a lot of those. Here we're
31 minutes, 22 seconds
going to be doing Lennux furnaces as most likely Lennux furnaces, I I would imagine. So, but the reason why I love
31 minutes, 30 seconds
that is because we have so many multi-level homes here and a lot of homes from ' 60s, '7s, ' 80s, '90s where the heat stack effect is in full force
31 minutes, 38 seconds
in the summertime. People are just not comfortable. And you and I know, you know, that's not only the HVAC related, like, of course, we want to seal the lid
31 minutes, 46 seconds
in the rim joist and insulate, but for some people, they want to do that, but they also want independent control in
31 minutes, 54 seconds
their, you know, in their main bedrooms or their their nursery upstairs as well, not only the installation. So, that is a
32 minutes, 1 second
perfect world. And that's what I'm always that's like my main option for multi-level homes is doing that. I call it a balanced approach being able to take care of multiple areas in the home, not with just with one central ducted.
32 minutes, 13 seconds
And then, you know, I I I I have done electrification, you know, switching over people to full electrification, but
32 minutes, 20 seconds
under some strict guidelines. The only way that I'll do that is if I can prove that the duct system can handle it. And
32 minutes, 27 seconds
in Colorado, majority of them can't. I'd say eight out of 10 can't because they're designed for gas heating. Just 20 years ago, they were installing homes
32 minutes, 36 seconds
without air conditioning still and some homes because the summer months weren't very hot. But now the summers are getting hot and the winters are kind of
32 minutes, 44 seconds
evaporating, at least this year. So, we have a big problem of duct work and they're covered behind drywall. So, people don't want to demo all all the
32 minutes, 52 seconds
drywall and do an entire duct renovation. So, we have to think creatively and and that's been one of the best ways for me to to be able to take care of more people. And then you
33 minutes, 1 second
stack all these rebates on top. I mean, most of the time people aren't even going to be they're not even going to be exceeding $10,000 and have the best HVAC system that probably on their block.
33 minutes, 12 seconds
Are you having any like I I designed with Mitsubishi quite a bit and I went I I started using their coils for a while, but I started having trouble with static
33 minutes, 19 seconds
pressure like they're they have a high pressure drop for those coils because of how tall they are and how big they are and the way they fit on the furnace sometimes is weird too. Like you need a
33 minutes, 28 seconds
ton of headroom with them a lot of times. Have you had any issues overcoming the static pressure drop on those things when you're designing or do you have any tips for that?
33 minutes, 38 seconds
Yeah, so I personally I haven't had issues with with the with the static pressure myself and I and I haven't been
33 minutes, 46 seconds
reported back from any of the installers or texts that that was an issue. I know there has been an issue with some of the communicating side of it where they had
33 minutes, 56 seconds
some issues with the sensors when they rolled out the 454B units. There was just a really big growing pain. So, I was selling
34 minutes, 4 seconds
Mitsubishi for 410A models and everything was smooth. And then we then the the new refrigerant models came out and it was it was a challenge for a little while with the static pressure.
34 minutes, 15 seconds
There's a couple things that that I'm doing as a non-negotiable with every single job if I can fit fit it. And that's of course putting it on an
34 minutes, 22 seconds
airbox, you know, a media cabinet, and then also turning veins or reliefs and and then also upsizing the return drop.
34 minutes, 30 seconds
And just doing that alone might be why we haven't I haven't had reported issues with the the drop over the coil. Or
34 minutes, 39 seconds
maybe they just haven't told me. I I'm not sure. I'm having trouble getting it to pencil.
34 minutes, 43 seconds
That was my problem. I haven't I don't know what's going on out in the field. I haven't had any testing out in the field, but I was having trouble getting it to pencil. I had to go to a different
34 minutes, 49 seconds
coil a bunch of times because it I couldn't even over for the what I was designing because of how big the the duck system was or you know how much
34 minutes, 58 seconds
equivalent length or whatever was going on that was causing me to have higher static in the duct system when I put the coil in there with it. It would be like
35 minutes, 6 seconds
0.19 I forget like some like 26 depending on the air flow. You got some high pressure drops coming across that thing. So I was just I was having
35 minutes, 14 seconds
trouble really literally getting it to even work in my design a lot of times.
35 minutes, 19 seconds
So I had to look a different direction quite a I was few times. They might have chain I mean this is pro this is the first year they came out with it and I
35 minutes, 27 seconds
forget when that was. It's been probably five years now. So I probably haven't looked their way for that particular coil in a couple years now. So they
35 minutes, 36 seconds
might have did something different with it where it's working a little bit better. Have different literature published or something like that.
35 minutes, 40 seconds
They must have. Yeah, cuz I'm sure I would know about that problem in our market with me being NCI and and you know, just understanding the importance of it all.
35 minutes, 50 seconds
You know, now that we've talked about that, I'm actually going to look into it and I'm going to pull. Are you finding that on DSB, the diamond system builder as a choke point?
35 minutes, 58 seconds
When I the last time I looked at it, I think we got the information off of my link drive, but DSB should have it, too.
36 minutes, 3 seconds
Like if you if you if you put together a system on DSB, I think you should be able to get that off of there, too. Yep.
36 minutes, 9 seconds
Yeah. I'll shoot you a message after the pod once I get through that. I'm going to see if I can replicate that.
36 minutes, 14 seconds
Yeah. Yeah. See what it says about the pressure drops. I'm interested to hear that. We'll do a followup on it. Right on. On a different episode for sure.
36 minutes, 21 seconds
Yeah.
36 minutes, 22 seconds
Let's see here. Okay. So, now here's where I want want to go. Stoic. Thermal stoic. Where did that Tell me the story of that. Where did that come from?
36 minutes, 30 seconds
What's it mean to you? Tell me the least stoic thing you see in HVAC.
36 minutes, 36 seconds
Oh man. Okay. So, it's been a few years and it's kind of my I don't know if necessarily think it's my finished product of what I've been working on,
36 minutes, 44 seconds
but it's a really cool kind of alter ego for me. It's it's just a combination of everything I've been working on and and
36 minutes, 52 seconds
that's important to me. So, it all started out back in about 2017. I started Brazilian jiu-jitsu and I was
36 minutes, 59 seconds
looking to I love to read and listen to audiobooks all the time. If I'm not learning, I'm just like I feel stagnant and it's just me as well, Jeremy. I also
37 minutes, 8 seconds
have ADHD and it's it's a sup superpower, but I've also been learning how to how to manage it and use it as my own superpower.
37 minutes, 14 seconds
You got to, man. I' I'm an advocate of that, bro. Like, I I've put systems on top of systems in place for myself. Like, I know myself very well at this point when it comes to
37 minutes, 23 seconds
that stuff. And I've, you know, I've taught myself how to harness it because like if you don't, it controls you and you just get nothing accomplished. Like,
37 minutes, 30 seconds
you got to do something about it. if you're not gonna get on medicine, which I'm not a medicine guy, like you got to do something else, you know.
37 minutes, 36 seconds
Yeah, no doubt. You know, just just in the spirit of staying on the on the track, which is probably going to be hard for us anytime we talk, but I
37 minutes, 44 seconds
started out with Brazil Brazilian jiu-jitsu and then I was looking for, you know, recommended readings. Got into Mio Mimoto Mousashi and it was kind of
37 minutes, 53 seconds
like, you know, the Japanese stoicism of the time. He was a sword a swordsman and he went around and and challenged people to dus and he has some great books and
38 minutes, 2 seconds
his philosophy on life and then it just naturally went over into Marcus Aurelius and then I I read meditations which is
38 minutes, 9 seconds
actually this book on my shelf right here. Um read that a few year many years back but I always bring it back once a
38 minutes, 16 seconds
year and I and I read through it kind of like Band of Brothers for me the HBO series on World War II. I I've watched that about once a year and same with
38 minutes, 24 seconds
with meditations. And so that has been a great way for me to kind of just slow down and and and think before I react to
38 minutes, 34 seconds
things. And so with coming from that mindset, I just have applied that to my professional life and all different aspects where, you know, anything that's
38 minutes, 42 seconds
happening to me that day, majority of it's out of my control. And being able to stop and recognize it when things come in is a it's a practice in itself.
38 minutes, 53 seconds
And I'm not perfect, but at least it's guidelines or guard rails for me to not go off the deep end and and suffer with my mental health. And so stoicism for me
39 minutes, 1 second
has been a way to it's just been a really a way for me to cope with the reality of life that we all live in. And so I took that those principles into
39 minutes, 10 seconds
trying to understand more complex topics like building science and thermodynamics because in school I don't know for you
39 minutes, 17 seconds
but I could not pay attention in school and I I had a tough time had to be something I really loved if I didn't if I wasn't interested in it and
39 minutes, 24 seconds
and then I just No, it didn't work out for me.
39 minutes, 28 seconds
Just did not work out. Same here. You know, I just I things just were not interesting interesting to me. I think because more I wanted to fit in growing
39 minutes, 37 seconds
up. So I just was like my attention was in other spots. But now that I'm able to harness, you know, my superpowers per se, I've been teaching myself how to
39 minutes, 46 seconds
learn better. And the ways that I do that with the help of AI, of course, particularly Notebook LM, you can put
39 minutes, 53 seconds
data in there and it will broadcast educational info for you to help you learn. I mean, yeah,
40 minutes, 1 second
I feel like I I got way smarter overnight because I know I was just telling my the my Karina who's actually on this call,
40 minutes, 8 seconds
she's the like quote unquote producer of right now, but she is my assistant as well. And I was telling her the other day, I'm like, "Have you tried Notebook LM?" She didn't hadn't heard of it yet.
40 minutes, 16 seconds
I'm like, "Man, it's Yeah, dude. It's you want an assistant?" Boy, that is it right there for like building, you know, slide decks or whatever it is you're doing. dump in
40 minutes, 25 seconds
your thoughts just and it's going to sort them all into something usable pretty quick. I was impressed. I mean, I'm, you know, I'm a Power Chat GBT user, but that thing blew my mind, dude.
40 minutes, 35 seconds
What it because it's so specific to what it does. It just works really well.
40 minutes, 40 seconds
Yeah, exactly. And then I learned how to to create a better prompts, which then helped me learn even more complex, at
40 minutes, 48 seconds
least thinking about how I can learn better. And I it always came back to, you know, these audio overviews that it can create for me and then quizzing me
40 minutes, 56 seconds
along the way as I'm learning. So I was doing that with building science, reading Nate Adams book, reading manual manual J, manual D, manual S, reading
41 minutes, 5 seconds
all of that stuff, then having it, you know, put into my earpods and I'm just listening to that all the time, just fully inundated to learn all of that stuff. So I got totally obsessed with all of that. Still am.
41 minutes, 16 seconds
So the the the thermal stoicism was actually thermal stoic or thermal stoicism was actually one of my training
41 minutes, 23 seconds
for myself. I want to be able to train and learn these these topics so then I can teach other people and develop
41 minutes, 30 seconds
designer apprentices or designers, future designers. I want to develop people that are in traditional sales roles in HVAC or even techs with this
41 minutes, 38 seconds
mindset of building science and HVAC high performance. So for me, when I'm able to teach things, because I'm also a Brazilian jiu-jitsu coach, if I can
41 minutes, 47 seconds
teach people things, I'm able to understand on a extremely deep level.
41 minutes, 52 seconds
And that's actually I heard recently Benjamin Franklin is part of one of his core tenants when he was because he's like us. He wasn't some genius that we
42 minutes
all think he was originally. He he understood how to how to learn and how to how to just had his own methodology and and so there, you know, that's how
42 minutes, 8 seconds
it all just kind of came together. So that's that's the timeline and I currently do have a podcast called the balance podcast where I have just you
42 minutes, 16 seconds
know different stages of the last year things I'm interested in and just things I want to talk about. So it's a self-growth and self-improvement podcast
42 minutes, 26 seconds
and for me I'm obsessed with with HVAC design and building science. So I like to weave in for instance the first
42 minutes, 33 seconds
episode's called insulate your mind and I talk about you know the importance of of air sealing insulating and also the
42 minutes, 40 seconds
importance of understanding that when someone does something negative to you or or life does something negative to you it's all about how you respond to it. You can't control the
42 minutes, 49 seconds
uncontrollable. And then I weave the two in in that first episode. And it's just a 10-minute bite-size but it's just you know I'm going to have about seven
42 minutes, 56 seconds
episodes. I already have most of them recorded just in the editing phase and then releasing. So
43 minutes, 3 seconds
that is interesting take on things especially. So you're just let me back up to I was just processing what you're
43 minutes, 11 seconds
saying while you're way you're saying it. So you're making the analogy of insulate your mind. And you're saying not only do you need to insulate the
43 minutes, 18 seconds
house and protect the heat from leaving or escaping, but you need to insulate your mind so that what you're thinking doesn't
43 minutes, 26 seconds
escape and what your stupid stuff don't come in basically. Right. Is that what you're saying? More or less.
43 minutes, 32 seconds
Yeah, that's pretty cool. That's man, that's a pretty cool analogy. I like that a lot. Yeah. Yeah.
43 minutes, 37 seconds
Thank you so much. Yeah, it's it's really a passion project and I just saw value. I was like, there might be people out there that want to want to learn
43 minutes, 45 seconds
this way as well. So, I just let me just put this out and see, you know, the people that it's designed for, no pun intended, if you know that they find it.
43 minutes, 53 seconds
So, you know, funny enough, I've said Nate Adams about 10 times already, but he found that pod and he gave me kudos on it and he's he can't wait to listen
44 minutes, 1 second
to more. So, if I got him liking it, I think I'm doing something right. Now, you're doing something right. That's 100%. I'll check it out for Sure.
44 minutes, 7 seconds
I didn't know it existed till till you said it. But I'll let you Well, actually, we're coming up on time now here. So, let me just do two things.
44 minutes, 14 seconds
One, this is my parting shots with every guest that we have on. If the world went in OA tomorrow and somebody was like, "We're going to rebuild the world at
44 minutes, 22 seconds
some point in time. Write your best piece of advice on the wall over there." What is the What's your advice that you leave for the world?
44 minutes, 31 seconds
Okay.
44 minutes, 33 seconds
I would say be intentional with everything you do in life, especially who you choose to be in the same rooms with.
44 minutes, 42 seconds
Man, that's super powerful. I like that a lot. Thank you very much for that.
44 minutes, 46 seconds
That is a that is some of the best advice ever because the people you're in the room with are going to decide what you do for the next five years of your life. That is a fact. So, you have to
44 minutes, 55 seconds
understand that as a person. That is very powerful. Thank you for that. Before, thank you for being a guest.
45 minutes, 1 second
Thanks for coming on. This has been an awesome conversation. Before we go, tell everybody where they can find your podcast at, where they can find you at.
45 minutes, 8 seconds
Anything you want to tell everybody, let them know. Yeah. So, again, I'm Cameron Ferguson.
45 minutes, 14 seconds
You can find me on Instagram, Cameron Ferg. You can also find me on Spotify and Apple Podcast at the balanced
45 minutes, 21 seconds
podcast. The Thermals Stoic is a series of podcast episodes I'm going to be doing. You can also find me on LinkedIn
45 minutes, 29 seconds
as well, Cameron Ferguson. I look forward to chatting with you all and please follow me for more.
45 minutes, 34 seconds
Thank you very much, Cameron. We'll talk again soon. Thank you so much, Jeremy.

The HVAC industry is changing—and the way you think about design, airflow, and performance has to change with it.

Season 2 of the HVAC ADHD™ Vodcast starts with a deep dive into HVAC design, heat pump performance, building science, and the mindset required to stay ahead in the trade.

Jeremy Begley sits down with Cameron Ferguson (Independent Power, Boulder, CO)—also known as the “Thermal Stoic”—to break down what’s really happening in modern HVAC.

This isn’t about selling equipment. This is about designing systems that actually work.

What You’ll Learn in This Episode If you’re an HVAC contractor, technician, or building performance professional, this episode covers:

• Why LIDAR-based load calculations are changing HVAC design

• The difference between default inputs vs real in-home measurements

• Why ductwork and airflow are limiting heat pump performance

• Common mistakes in HVAC system design and retrofit installs

• How static pressure and airflow testing impact system longevity

• Why “rule of thumb” sizing is becoming obsolete

• How to transition from HVAC installer to HVAC designer

• The philosophy behind Thermal Stoicism and continuous improvement

Why This Matters:

Most HVAC systems don’t fail because of bad equipment. They fail because of poor design, bad airflow, and lack of testing.

With the rise of:

• Heat pumps

• Electrification

• High-efficiency systems

• Smarter homeowners

…the margin for error is shrinking.

If you’re not adapting your process, you’re falling behind.

The Bigger Shift in HVAC This episode highlights a major shift happening in the industry:

• From box swapping → to performance-based design

• From guesswork → to measurement and verification

• From equipment focus → to whole-home systems

The next generation of HVAC professionals will need to understand: load calculations, airflow, duct design, and building science—not just equipment.

HVAC ADHD Update Season 2 marks the beginning of something new. HVAC ADHD is expanding—but not everything will be happening in the same place moving forward.

Check out our brand new social media pages! They’ll be linked in a post shortly!

Cameron’s Links:

Instagram: / cameronferg

Spotify: https://creators.spotify.com/pod/prof...

Apple Podcast: https://podcasts.apple.com/gb/podcast...

LinkedIn: / cameronferguson

Interested in being a guest/ sponsor on our show?

Submit the form below and we'll be in touch