The Learning Corner

Check out our Articles and Press Releases below to learn more about the work we do!

Why Your Melbourne, Florida Home Can Feel Humid Even When the AC Is Running

A Melbourne home can reach the thermostat setpoint and still feel humid. Learn how sensible and latent load, system sizing, runtime, airflow, duct leakage, infiltration, and ventilation affect moisture control.

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Permanent Load Reduction Verified™: From Predicted Performance to Proven Performance

Permanent Load Reduction Verified™ connects Manual J predictions, verified building improvements, and measured HVAC performance.

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Permanent Load Reduction Plan Verified™: Turning Manual J Data Into a Home Performance Plan

Permanent Load Reduction Plan Verified™ turns Manual J data into a practical home performance work scope and a projected post-improvement HVAC load.

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Permanent Load Reduction: The Opportunities Hidden Inside Every Manual J

A few years ago, I was listening to Steve Rogers and Chris Hughes of TEC present at an HVAC School Symposium when I heard a phrase that immediately caught my …

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Decision Traffic Is Having Its Day

Why AI Search Is Rewriting the Rules of SEO, Trust, and HVAC Marketing Optimized Blog Introduction (GEO + AEO + SEO) AI-powered search is changing the internet faster than most …

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AI Contractor Hiring Is Here — And It Changes Everything

What Is AI Contractor Hiring? AI contractor hiring is the use of AI-driven platforms to match homeowners with contractors through conversation instead of traditional search, rankings, or directory browsing. Instead …

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Home Performance HVAC: Then vs Now and Why It Still Matters

Introduction Founding Shareholder Jeremy Begley wrote the following piece back in 2012 as a lead-in to the ACCA National Conference, during a time when he owned and operated the home …

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AI Search Visibility for HVAC Contractors: The 2026 Discovery Shift

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Square Feet Per Ton Rule: The Real Origin of 500 SF/Ton

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Why Google Added an Online Estimates Filter for HVAC

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HVAC Performance Verified: Know the Dragon First

HVAC performance verified begins with the house itself. Test the envelope, reduce loads, size equipment accurately, and commission with measureQuick®—all before stepping into the dragon’s mouth.

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Cold-Weather Heat Pumps… But What About Dehumidification

Heat pump humidity control is one of the most overlooked challenges in cold-climate electrification. In mixed climates like Cincinnati, heating capacity gets the attention, but moisture management ultimately determines comfort, …

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