The Hidden Utility Tax: Why Rent Pricing Should Include HVAC Performance 2

The Utility Cost Nobody Sees — But Everybody Pays

In most multifamily apartments, tenants pay their own electric bill. On paper, this keeps rents stable. But buried inside those utility bills is a huge hidden cost that almost no one talks about — the true operating efficiency of the HVAC system.

Two renters can live in identical units, with the same square footage, same floorplan, and even the same rent — but have completely different real-world housing costs, simply because one has an old HVAC system and the other has a newer one.


A Real-World Case Study

At HVAC 2 Home Performance®, we recently analyzed one of these situations in a Knoxville multifamily unit.

Apartment Summary:

  • 1,778 sq ft
  • Rent: $2,100/month
  • Existing HVAC: 23-year-old Rheem 2.5-ton R-22 system (oversized for the unit)
  • Verified load calculation: 22,245 BTUh heating load

Utility Cost Summary:

  • Total Annual Electric Bill: $2,480/year
  • Water heating, appliances & plug loads: $672/year ($56/month)
  • HVAC Portion (Heating + Cooling): $1,800/year ($150/month)

Modeled Comparison:

Category

Old Rheem (Actual)

Modern Single-Stage Heat Pump

HVAC Cost

$150/month

$75/month

HVAC Annual Cost

$1,800/year

$900/year

Invisible HVAC Penalty

$900/year


Like Buying Two Cars With Different MPG

This is like selling two identical cars for the same price, but one gets 12 MPG while the other gets 30 MPG. No one would price those vehicles the same on a car lot.

But when it comes to apartments, we routinely price units with 20+ year old HVAC equipment exactly the same as units with brand new systems.

That $2,100 rent isn’t really $2,100.
Once you factor in your HVAC penalty, you’re paying closer to $2,175 per month in real cost of occupancy.


Why We Need an HVAC “MPG Sticker”

The technology already exists to measure real-world HVAC system performance.

measureQuick® is one such tool that can provide this type of objective measurement. It can be used:

  • As a standalone “MPG Sticker” rating for HVAC systems, providing a simple efficiency score directly tied to the equipment’s current condition.
  • Or as part of a larger whole-building energy rating, combined with systems like HERS or DOE’s Home Energy Score.

Using tools like measureQuick® , we can directly measure:

  • Refrigerant charge and loss
  • Compressor wear and degradation
  • Real-world EER/SEER performance
  • Airflow restrictions and duct losses
  • Sensible vs latent capacity

In short: it puts hard data where guesswork used to be.


Why Fair Rent Pricing Should Include HVAC Condition

We’re not suggesting landlords change rent every time a capacitor fails. But pretending a 23-year-old system that’s lost 30% of its performance is equivalent to a brand-new heat pump? That’s no longer defensible.

When two tenants have a nearly $900/year cost gap simply due to HVAC system age and condition, that difference should be factored into:

  • Fairer rent pricing
  • Utility allowances
  • Capital improvement budgets
  • Public housing incentive programs

This Isn’t Anti-Landlord — It’s Pro-Transparency

Owners who invest in efficient upgrades should be rewarded.
Tenants should know what they’re actually paying to operate their home.
And policymakers should have real data to structure meaningful incentive programs.


HVAC Performance = Housing Affordability

Until we treat HVAC like an MPG rating, tenants in older units will keep quietly paying hundreds or thousands of dollars more each year — simply for the privilege of staying cool or warm.

The technology exists. The data is there. It’s time we start using it.

 Want to know how much hidden HVAC cost may exist in your properties?
Contact HVAC 2 Home Performance® today.
We help multifamily owners, developers, and property managers build transparency into rent pricing and capital improvement planning.

513-655-2697 Knoxville: 865-855-0903

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